In website design, less is always more.
Internet users have very short attention spans. If you fail to get the point fast, people would tune out your posts. Expect them to leave the page in around 20 seconds. So, how can you clearly communicate your value proposition in a web page? One of the things you can do is reduce your content. This way, you wouldn’t overwhelm your visitors.
Longer means high quality.
Have you tried shifting to longer forms? It’s true that lesser people would fill them out, and this can result to fewer leads. However, if you implement this, you can come up with higher quality leads. Only the most serious individuals would fill out longer forms–the people most interested in your products and services.
Below are the best practices in creating and designing website forms. Make sure to optimize them for lead generation.
Tailor the forms based on their unique purposes.
Use autofill properly.
Utilize large fields, forms, and copies for easy reading.
Be clear-cut and persuasive in our CTAs to reduce confusion.
Utilize forms that function seamlessly both on desktop and mobile.
Offer value to your leads when filling out the forms.
Autofill dos and don’ts.
Auto filling forms can lead to frustration most of the time. Keep in mind that autofill can make or break your website and form’s UX.
Make sure that your autofill suggestions will work well. Display a suggestion drop-down list as soon as your user types the first letter of his word.
Make sure that there will be relevant suggestions that make sense for the user’s profile and history.
Enable autofill in browsers such as Firefox and Chrome. Make sure that fields are tagged with the terms many browsers would recognize.
Don’t forget to use marked labels in every field in order to help users understand what they need to input.
Ask your website developer to not implement auto-advance. This automatically advances cursors to the next field.
Don’t distract your users by delivering padding between autofill suggestions, and large visual separators.