1. Social commerce
Social commerce is rapidly changing the ecommerce industry. Running an online business in Malaysia can be challenging, so you need to leverage on the power of social media to strengthen your online presence. A trend that you can take advantage of this 2020 is the emergence of social commerce. Why don’t you allow your customers to shop directly from your social media platforms?
2. Voice commerce
According to a study done by Invespcro, half of all online searches this 2020 will be done by voice. In addition, they found out that by 2022, more and more people will engage in voice shopping. Never miss out on this ecommerce trend. Allow your customers to find the products they need, and then add them to the cart via a voice assistant. This is not easy to do, but it’s worth the investment.
3. Video content
Do you know that brain processes videos thousands of times faster than text-heavy content? As per Hubspot, 85% of online shoppers are more likely to purchase services and goods after they watch engaging promotion videos. Digital professionals believe that this trend will provide more opportunities for your online venture to grow.
4. Mobile commerce
Expect mobile commerce to dominate the digital landscape this coming 2020, and in the coming years. For the convenience of online shoppers, more ecommerce platforms are offering and supporting more mobile payment methods. At this day and age, PayPal and credit card payments are not enough.
5. Big data and automation
The consumer-first approach is currently at the forefront of the ecommerce industry. IN order to satisfy the needs of the clients, businesses are now using Big Data. Its primary goal is to predict and analyze consumer behavior. As an online business owner, you must learn how to develop new strategies based on these forecasts.