Monthly Archives:October 2018

6 Tips from A Marketing Expert for Event Management

6 Tips from A Marketing Expert for Event Management

Introduction

There are a number of elements that will influence the success of your best event management companies. From sponsors to suppliers, volunteers and speakers, you will be handling a lot of responsibilities.Imagine running the event Content Marketing World; one of the largest marketing functions in the country. It was 2011 when Joe Pulizzi, founder of Content Marketing Institute, hosted the institute’s first ever event for 100 attendees. It was to his surprise when 660 people attended his event that day. For this year, around 4,000 attendees are expected to attend the event. Running such a large scale event is no cake walk, and it involves a dedicated team working full time year round. Below are the 6 tips that can help you plan these kinds of events.

Tips for corporate event planning

 

The fundamentals are basically the same when it comes to planning
corporate events whether it is a large or small event

The details should be remembered

It’s all about the details. A great event manager considers how to make the event be a wonderful experience for each attendee, down to the very last detail. Compile and take note of every little detail when it comes to planning these events, ensuring that every element across the entire venue is in place. Usean event planning checklist to monitor everything and make sure your timeline is clear.

Your event strategy should align with your marketing

Marketing goals help further a company, so your event goals should align respectively. Think about what your company’s goals are and what it aims to achieve. How can you help your marketing through your events? Increased brand awareness is a great benefit of event marketing.

Be Passionate

Events are considered personal since every event you handle and manage has small part of you. Those in event planning are professionals that love people and are highly organized. They adore working with other people and are great problem solvers with the intent to make their event a truly wonderful experience for their guests.

Grow your brand awareness constantly

Event promotion is a crucial element when launching and event marketing strategy. Your marketing goal to increase brand awareness is a great way to increase attendees to your event. And when you build your community, don’t stop growing it. Utilize social media to spread awareness about your brand. Create content and share it with your employees, so that they can share it with their own network of friends.

Use social media and event speakers to create demand

If you have speakers that can give your attendees benefits from listening to them, promote them first before promoting your event. The next step is to allow your speakers to promote your event thru social media with personalized pre-written content and images about their topic or presentation.

Maintain consistency of your event date

When you are organizing annual events, do your best to make it consistent. If you can, book it at the same month, same weekend, at the same venue every year. By doing so, your attendees get plenty of time to plan and prepare for the event at the same time it offers brand recognition.